Creative Brand Building Backed by Experience
Consulting for the Skincare and Makeup Industry
About
Keira Karlin owner of The Directed Aesthetic and Blende provides strategic beauty brand consulting for founders building, refining, and scaling makeup, skincare, and aesthetic brands. With over 30 years of hands on industry experience, her work focuses on clarity, structure, and informed decision making across brand, business, and customer experience. Keira works as an advisory partner, not an execution agency, helping founders navigate growth with perspective grounded in the real world.
Services
Consulting services are organized around four core pillars, supporting beauty brands from foundational strategy through execution and scale. My work spans brand positioning, business strategy, customer experience, design and operational guidance. I empower founders make informed, confident decisions at every stage.
Brand & Positioning Advisory
Business & Offer Strategy
Customer experience, Space & Flow
Training, Standards & Scaling
Let’s Connect
The Directed Aesthetic works with founders building, refining, and scaling beauty brands. If you’re seeking experienced advisory support across brand, business, and experience, I invite you to reach out.