Strategic Beauty Brand Consulting

Advisory support for founders building, refining, and scaling beauty brands. The Directed Aesthetic works at the intersection of brand, business, and experience, offering seasoned guidance grounded in real-world industry expertise.

Brand & Positioning Advisory

Strategic guidance to help beauty brands define who they are, who they serve, and how they show up in the market. This work establishes clarity at the foundation, ensuring brand decisions are intentional, aligned, and built to support long-term growth rather than short-term trends. Includes: Name Advisory, Branding Guidance,Mission Statement Development,Logo, Font & Brand Color Advisory

Business & Offer Strategy

Advisory support focused on shaping viable, well-positioned beauty businesses. This service helps founders assess their business model, refine offerings, and make informed decisions around structure, pricing logic, and strategic partnerships. Includes: Business Plan Assessment, Product & Service Consulting, Vendor Introductions

Experience, Space & Flow

Strategic consulting centered on how clients experience a beauty brand, from first impression through service, retail, and departure. This work connects space, flow, and brand expression to create environments that feel cohesive, intuitive, and aligned with both client expectations and business goals. Includes: Location Consulting, Buildout Advisory, Merchandising Strategy, Customer Flow

Training, Standards & Scaling

Advisory support designed to help beauty brands operate consistently and scale intentionally. This pillar focuses on training, internal standards, and launch readiness, ensuring growth without sacrificing quality, clarity, or brand integrity. Includes:Training: Makeup Artistry & Custom Blending Systems, Hiring Guidelines & Assistance, Employee Standards, Customized Standards of Best Practices Manual, Calendar to Launch, Training- makeup artistry, makeup lessons, custom blending cosmetics and serums

How I Work

My consulting approach is advisory, customized, and grounded in experience. I don’t offer execution services, templates, or one-size-fits-all solutions. Instead, I work as a strategic partner, helping founders evaluate decisions, refine direction, and build brands with clarity and intention.